Money King of the off-road: Ford, Chevy and Ram pickups battle for supremacy October 22, 2018 Mark Phelan, Detroit Free Press Comments Off on King of the off-road: Ford, Chevy and Ram pickups battle for supremacy Ford F-150 Raptor, Chevy Silverado Trail Boss and Ram 1500 Rebel use adventurous appeal, tech, off-road ability to boost brands' image.