News American CEO: ‘I don’t know … that any amount of marketing’ can reassure flyers on 737 Max May 22, 2019 Dawn Gilbertson, USA TODAY Comments Off on American CEO: ‘I don’t know … that any amount of marketing’ can reassure flyers on 737 Max American CEO Doug Parker said marketing won't convince skittish travelers, but if pilots board, travelers should know Boeing 737 Max is "100% safe.''