Money Fiat hoped to spark America’s small-car revival. Instead, it lost out to SUVs May 23, 2019 Nathan Bomey, USA TODAY Comments Off on Fiat hoped to spark America’s small-car revival. Instead, it lost out to SUVs Brought back to the U.S. in 2009, the Fiat brand has stumbled badly with its small-car lineup as Americans stick with SUVs.