Money Oscar Mayer products to get new look and the Wienermobile is part of the ‘Keep It Oscar’ campaign April 28, 2021 Kelly Tyko, USA TODAY Comments Off on Oscar Mayer products to get new look and the Wienermobile is part of the ‘Keep It Oscar’ campaign Oscar Mayer's iconic Wienermobile will soon be a lot more visible soon at the store and maybe your fridge. The Kraft Heinz brand is doing a refresh.