Money Elon Musk sells millions worth of new perfume, ‘Burnt Hair,’ within hours of its release October 13, 2022 Scott Gleeson, USA TODAY Comments Off on Elon Musk sells millions worth of new perfume, ‘Burnt Hair,’ within hours of its release Elon Musk's new perfume sold 10,000 $100 bottles in six hours. "With a name like mine, getting into the fragrance business was inevitable," he said.