Sports Fortune 500s overinvest in NWSL: ‘If this scares a partner, they’re not the right partner’ November 1, 2022 Emily Olsen, USA TODAY Comments Off on Fortune 500s overinvest in NWSL: ‘If this scares a partner, they’re not the right partner’ The NWSL broke viewership and attendance records this year with partners like CBS, Nationwide and Ally "overinvesting."