Author: Kennington Lloyd Smith III, Des Moines Register

Caitlin Clark’s on-court abilities have led to NIL opportunities from some of the country’s top brands. Here’s a look at her deals.

Payton Sandfort’s six 3-pointers sparked an improbable Hawkeye comeback which ended in a 112-106 win over Michigan State

Iowa’s defense saved its best for last in the 2022 Music City Bowl. The Hawkeyes delivered a 21-0 shutout win over Kentucky to finish 8-5.

Which programs offer the best brand value for college athletes? The answer may not be as obvious as you think.